Marketing Manager Job at Crosby Land Company, Walterboro, SC

T2h2K21rNG9xWCtrR1VqekxQNWExOWtodEE9PQ==
  • Crosby Land Company
  • Walterboro, SC

Job Description

Overview

Crosby Land Company is a premier land brokerage and management firm specializing in the sale and stewardship of investment-grade land across the Southeast. We are seeking a dynamic and detail-oriented Marketing Manager to lead our marketing strategy and ensure our brand remains at the forefront of the land brokerage industry.

The ideal candidate is creative, organized, and data-driven, with a passion for the outdoors and a proven ability to create and manage high-impact marketing campaigns across digital and print platforms.

Key Responsibilities

Brand & Strategy

  • Develop and implement a comprehensive marketing strategy that supports company growth and reinforces Crosby Land Company’s reputation as a trusted land brokerage.
  • Streamline marketing materials and campaigns to ensure a consistent, concise, and compelling brand message across all platforms.
  • Research and establish partnerships with key industry groups and affiliates to expand brand visibility and market reach.

Digital Marketing & Online Presence

  • Oversee website design, content updates, SEO development, and analytics tracking, ensuring an engaging and optimized user experience.
  • Plan, create, and manage advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, YouTube) and Google Ads, leveraging both paid and organic strategies to drive leads and listings.
  • Monitor and respond to audience engagement across all social platforms to foster strong relationships and grow the online community.
  • Track leads and campaign performance to measure ROI and adjust strategies for maximum impact.

Creative Content & Design

  • Edit and enhance property images and videos for use across marketing channels.
  • Design professional marketing materials, including brochures, flyers, agent collateral (for sale signs, business cards, hats, folders, pamphlets), and trade show displays for high-profile events such as SEWE.
  • Produce monthly e-newsletters and email blasts to highlight listings, company news, and conservation achievements.


Client & Agent Support

  • Create detailed Marketing Overviews for clients, summarizing campaign reach and performance across social, print, and digital advertising.
  • Coordinate with agents to ensure the timely delivery of marketing materials and provide strategic support for individual property promotions.
  • Maintain up-to-date partner website listings and online advertising to ensure accuracy and brand consistency.

Requirements

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field 
  • 2+ years of marketing experience, preferably in real estate, land brokerage, or related industries.
  • Strong skills in digital marketing, including SEO, analytics, email campaigns, and paid social advertising.
  • Proficiency in design and editing tools (Adobe Creative Suite, Canva, or similar).
  • Excellent organizational, communication, and project management abilities.
  • An appreciation for outdoor lifestyles, land stewardship, or real estate is a plus.

Benefits

PTO

Potential Hybrid Opportunity (Must be local to the area)

Health, Dental, and Life Insurance

Salary - Based on Experience. Once employed, a merit-based salary increase may be awarded.

Job Tags

Full time, Local area,

Similar Jobs

Taylor Health Care Group

Monitor Tech - TRH Job at Taylor Health Care Group

 ...Responsible for accurate record keeping, observation of monitors and prompt reporting of cardiac rhythm changes. Job Duties: This position will routinely perform Unit Secretary duties for the unit as assigned. Performs ongoing observation of the cardiac monitors... 

County Of York

Networking & Telecommunications Engineer Job at County Of York

 ...46,359.00 - 97,869.00 Per year schedule 8:00am - 4:30pm layers Information Technology domain Networking & Telecommunications Engineer commute - Job Summary The Network and Telecommunications Engineer will actively contribute network and telecommunications... 

Power & Construction Group, Inc.

Journeyman Electrician (Industrial Electric Division) Job at Power & Construction Group, Inc.

 ...Power & Construction Group, Inc. provides a variety of commercial construction services to support our clients, emphasizing honesty, integrity...  ...: Rochester, NY Position Overview: The Journeyman Electrician will be responsible for the installation, maintenance, testing... 

Donohue & Associates

Denver CTS-PA Position Job at Donohue & Associates

 ...Surgery - Hospital employed Cardiothoracic Surgery PA position joining a well established (17) physician and (11) APP group with (3) CTS physicians and (3) CTS-PA's adding a fourth CTS PA in a traditional outpatient|inpatient position with first assist surgery in a desirable... 

Petes Market Petes Market

Wine, Beer and Liquor Associate Job at Petes Market Petes Market

 ...Job Description: Wine, Liquor, & Beer Associate Salary Range:?$18.00 To $22.00 Hourly Job Description: Sales Chicago Southside, Oak Park, South and Western Suburbs (Part Time) Liquor Department Cashier, Wine Sales and stocking shelves and Beer Coolers...